For product leaders tired of sessions that produce alignment on paper and drift in practice.
You know the pattern. Two days off-site, a wall of sticky notes, a vague sense of progress, and a roadmap that quietly reverts to what someone senior already wanted.
The problem isn’t the format. It’s that the room never actually decided anything. Alignment got performed; it didn’t get earned. And the team that walks out doesn’t really agree – they’re just tired of arguing.
I run the sessions where that doesn’t happen.
↳ they often combine
Pre-workshop research that makes sure the room is solving the right problem. User research, workshops with users, synthesis of what the team already knows but hasn’t pulled together. Often the difference between a session that lands and one that doesn’t.
Small product teams, from 4 hours to five days, working through a roadmap question, a strategic call, or a problem that’s been stuck too long. Tight group, hard outcome.
Ten to twenty people across product, engineering, design, and GTM. Usually when something needs to be agreed across functions that have been talking past each other.
Full-day or multi-day sessions for leadership teams making the harder calls — strategy, restructures, priorities nobody wants to name. Designed for real commitment, not performed alignment.
these often work best in combination ↗ groundwork into a sprint, a workshop into an offsite
I started facilitating because product teams kept asking the researcher to run their sessions. There was a reason for that — and it shapes how I work now.
The question isn’t „what activities will we do?” It’s „what does this group need to walk out having agreed on, and what’s currently in the way?”
Most stuck product decisions are stuck because the team is confident about something they shouldn’t be. Naming that is half the job.
A good session is mostly designed in the days before it starts — surfacing what the team already knows, what they only think they know, and what’s actually worth deciding together. Skip that, and the room ends up litigating questions it should have arrived ready to answer.
UX researcher, facilitator, and the person product teams call when a session needs to actually go somewhere.
I’ve spent years inside product teams — most recently at OLX Group, part of Prosus — running research and getting pulled into facilitating sprints, retros, co-creation sessions, and alignment workshops long before it became the headline service.
Now I do this work independently, through No Fluff Workshops.
A 30-minute intro call, no pitch. We’ll figure out together whether what you’re trying to do is what you actually need.
Book an intro call